Enhance your exceptional craftsmanship with digital tools!
Article by SEPR
In December 2024, a study revealed that 32% of French entrepreneurs in the arts and crafts sector identified digital communication and digital transition as key challenges for the future of their industry.
Craftsmanship businesses have a unique strength—they can tell captivating stories, create unforgettable experiences, and inspire clients, partners, and future talents. However, making this richness visible and impactful requires mastering modern communication tools.
Although digital tools offer immense opportunities, using them effectively requires specific skills that are not always intuitive. Training your team is essential to maximizing your impact and showcasing your expertise.
100% Funded training with AMEADE
In collaboration with the Académie des Métiers d’Art, de la Création et du Design (AMEADE) and its co-founder Christel Valenza, the Institut pour les Savoir-Faire Français has developed tailor-made training programs to support arts and crafts businesses in their digital transition.
One of the key advantages of these training programs is the one-on-one coaching session with a specialized trainer. This personalized support will help you develop concrete solutions tailored to your business.
These programs are fully funded through France Relance and cover essential digital communication topics, including:
- Building or redesigning your website to attract more visitors.
- Developing your social media presence to maximize engagement and generate traffic.
- Mastering newsletters, from creation to sending, to retain your audience.
- Improving your website’s SEO to boost visibility.
Who can benefit?
The training is 100% free but open to businesses that meet the following eligibility criteria:
- At least 2 years of business activity
- You generated sales of more than €15,000 excluding VAT(hors-taxes) in your last financial year
Act now – Limited spots available!
📅 Registration closes in May! Don’t wait—take advantage of this fully funded opportunity to modernize your business and give your craftsmanship the digital visibility it deserves.
🔗 For more information and to register: https://ameade.org/formations-actions-france-num/
