During my pursuit of a BA in Social Work, I started working in the jewelry field which had a significant aspect in understanding the art of jewelry design. I also gained insights into different market strategies, which landed me a role with a high-end leather designer where I discovered the allure of craftsmanship and the artistry that lies within each piece, deftly orchestrating the creative symphony of design and logistics. With valuable experience in the field, I got the opportunity to run a fashion business by working closely with esteemed Japanese and European avant-garde designers. As I dove deeper into the world of fashion, I learned about fashion design which is an art that combines creativity, technical proficiency, and a keen understanding of trends and consumer preferences.

In the aftermath of the devastating explosion and economic crisis that shook Lebanon to its core, I relocated to Yerevan, Armenia and was offered the role of sales, production and marketing manager at TUMO Studios. My main focus is the new business model created in parallel with TUMO Studios’ educational program. Beyond merely promoting our talented students’ designs and creations, our aim is to create a sustainable revenue-generating entity—a self-sustained business that thrives in the global market. Central to my role is the establishment of a locally and globally competitive production service, one that proudly embraces Armenian craftsmanship and design.